Tuesday, June 09, 2009

Customer Segmentation on a Global Scale

If you are an important customer, you expect special treatment. And you should get it. It is good for you as the buyer and it is good for the seller.

Most "good" customers are those that drive volume purchases. The seller usually offers a discount to the buyer and, in turn, the buyer buys large volumes. Both buyer and seller win.

Sometimes the key customer doesn't get a discount but rather some other consideration. Perhaps a rebate to be delivered at a later time. Perhaps preferential treatment that is hard to value but valuable none-the-less because it is not available to "lesser" customers.

China is the United States' most important customer when it comes to buying US government debt.

Why did Pelosi go to China? Why did Geithner go to China? Who will be next to pay a "sales call" to this most revered customer of US Debt.

Have you or your broker or your pension or your 401K bought any treasury bills lately. Do you think they (you) are getting the same deal as China? Are we all paying the same price? Are we all getting the same advertised, published return on investment?

What am I thinking here? I am quite sure we are all paying the same price and we are all getting the same benefits regardless of who is big and who is small. I mean after all, isn't it really all about fairness and a "level playing field"?

When is the next auction, I heard they are serving General Tso's Chicken....

BTW you've got to watch this if you like General Tso' Chicken...
http://www.ted.com/talks/jennifer_8_lee_looks_for_general_tso.html

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